blog

Photo booth and props table set up in a venue before guests arrive

Why We Keep Showing Up: The Real Reason We Never Stop Improving

If you ask a marketer why a brand like Coca-Cola continues to advertise every single day, the answer isn’t that people don’t know who they are. It’s because they want to remain present, active and top-of-mind. For us in the event industry, that philosophy isn’t about size or market share, it’s about care and continuity.

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Close-up of DJ decks and controller

From Zero Experience to A&E: Why I Hung Up the Headphones After 14 Years

In 2008, I had what most people would consider a safe, successful career working in marketing at Mercedes-Benz. Then, during the global financial crash, I was made redundant. Sitting on gardening leave with no job, I took a step that made zero sense on paper: I booked myself onto a one-week DJ course. I’d always

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Twenty20 photo booth and props table set up at a wedding fair

The 90% You Don’t See: Why a Great Event Experience Starts Months Before We Ever Turn Up

There’s a common misconception in the event industry that our job begins when our vans roll into a venue driveway and ends when the last photo strip is printed. To an outside observer, hiring a Photo Booth, Selfie Mirror or 360 Booth looks simple: we turn up, unload the gear, run the equipment for three

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Giant illuminated LOVE letters lit up at a wedding venue

Something Old, Something New: Why We’ve Reimagined our Experiences for Your Big Day

Planning a wedding is a beautiful journey, but let’s be honest, it’s also a lot of work. We know that between the dress fittings, the seating charts and the endless floral samples, the last thing you need is a complicated menu of entertainment packages to decode. For a long time, we offered a wide range

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